CASE 06 · WEBSITE · 2026

A clothing brand online storethat sells with meaning

ABOUT THE PROJECT

TEKST is a Russian clothing brand with meaning: T-shirts, sweatshirts and hoodies. The old store ran on a template builder: the catalog was messy and checkout took too many steps. It needed a fast black-and-white store where the product is seen first.

TEKST, clothing brand

client

Web design & build

role

5 days, AI-assisted · 2026

timeline

UX/UI, e-commerce, responsive

services

View website · текст.рус →

CHALLENGE

Show the product,not the interface

The old store got in the way of buying: photos got lost in the grid, sizes were guesswork and the cart lived on a separate page. It needed a catalog where photos decide, a product page with size help and a quick cart.

Messy catalog

Photos lost in the grid

Size doubts

No size chart

Slow checkout

Cart on a separate page

SOLUTION

A showcase catalog,sizes and cart close by

The home page: a big hero and a 4-column grid with a quick “Add to cart”. Product page: gallery, sizes and a size chart. The cart slides in from the right without leaving the page. Plus Delivery, Wholesale and About sections.

FigmaTildaAI stack

Built in 5 days,with AI

Day 1 · 4 h

Research

Studied the brand and 10 clothing stores. Takeaway: photos and size decide, copy stays minimal. AI gathered references and a catalog structure.

Day 1–2

Structure

Mapped the site: home, catalog, product, cart, delivery and wholesale. Figma prototype in 9 hours.

Day 2–4

Design

A strict black-and-white palette with the brand's red accent, large photos and light typography. AI suggested catalog grids; details were polished by hand.

Day 5